friday musing

I’m a Fan

Paul Dreyer

I am a fan, a fan of the Carolina Hurricanes. We have lots of people in the agency that are fans. We are Caniacs. For those of you who don’t follow hockey, the Canes won the Stanley Cup, the championship of the National Hockey League in 2006. The last game of the seven game series was electrifying, like nothing I had ever experienced in sports before or since. Since then the Canes have been up and down and started this year very poorly. They are playing better now but it is going to be a challenge for them to make the playoffs. No matter, I am a fan, a devoted enthusiast. 

The Canes played the hated Buffalo Sabres last night. We beat Buffalo on the way to our Stanley Cup and their loyal fans, who show up in great numbers at our home arena, don’t like us very much either. We won in overtime 4-3 on one of those plays that you just say “Wow, how did he do that?” I mean this is a sport played on slippery ice, on thin blades, with a hard bouncy puck with a crooked stick and you can not believe what these guys can do. You can watch the highlights but one of our young guys, Brandon Sutter, stole the puck from one of the hated Sabres and without looking backhanded the puck to Sergei Samsonov who beat their goalie, the hated Ryan Miller. (By the way for the next two weeks he will be the beloved Ryan Miller as he will be the goalie for Team USA in the Olympics.) The hated Sabres skated off the ice, their defeated fans left the building, all with their heads down and the Caniacs celebrated.

 

Last night was the first game for Vivian, the daughter of Amy, one of our account execs. Vivian may have made the difference in last nights game, you never know what one little cheer may have done for Brandon Sutter when he stole that puck and made that pass, it could have been the difference. On top of that, Viv is very cute and you may be reading this just because of the picture. I don’t think it would be accurate to call Viv a fan… yet.  Her Mom is a Caniac but at this point she is just working out how important the Canes are in her life. 

What’s hockey got to do with pharmaceutical advertising? At Friday Morning we are in the business of Creating Brands That Physicians Can Believe In. We are in the business of creating fans, enthusiastic devotees, for your brand.  Become a fan of Friday Morning, give us a call, let us show you what we can do. Let us Wow you!

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