Filed under: advertising, Agency relationships | Tags: account moves, friday morning, pharma, pharmaceuticals, physician promotion
Bruce Nicoll
Some Friday mornings are better than others. Some might just seem that way. This morning, for instance, is cold and gray, in stark contrast to the milder weather we here in my corner of North Carolina were enjoying just last week. But even when things are gloomy, the prospect of change for the better is always, quite literally, in the air.
Driving to the office this morning, I glanced up to see mother nature displaying her glorious adaptability to ever-changing circumstance. A flock of geese, in perfect V formation, were heading south without fanfare, sure that where they were headed offered greater prospects for sustenance and survival than did the icy climes they were coming from. This is one of my favorites sights, both epic and ordinary at the same time. It’s inspiring to me in the same way that young men in adventure stories have always been inspired by the sight of a ship leaving the harbor, or the sound of a train at night, headed who knows where. It appeals to my restless soul, and it’s reassuring to know that not only is it a trait I share with so many other species but that the universe is set up to accommodate it.
Perhaps more than any other profession, marketers understand the urge (and the urgency) to migrate. You may be looking around your neck of the woods right now, wondering whether your brand’s sources of nourishment are adequate for the lean times we’re all living through. (Or you could be asleep deep underground, living on the fat of the past, but that’s another story!)
Down south, we here at Friday Morning are ready to welcome all pharmaceutical marketers who seek richer pickings and a more expansive perspective. Spread your wings.
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